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Music Marketing & Advertising for Independent Artists

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MIMO

Marketing built for artists.

DIGITAL

MIMO DIGITAL

Marketing built for artists.

MIMO Digital is an artist-led music marketing studio helping independent artists promote releases, reach real listeners and build lasting fan audiences through release strategy, digital advertising and creative campaigns.

Ven, founder of MIMO Digital, an artist-led music marketing studio, wearing sunglasses and black clothing.

ARTIST-LED ADVERTISING for MUSIC RELEASES, EVENTS and FAN GROWTH

MIMO DIGITAL sits at the intersection of marketing and independent music. Founder Ven brings more than a decade of experience across social media and digital advertising, alongside first-hand experience releasing and promoting music as Dirty Versachi.


It means MIMO approaches every campaign from both sides: understanding the data, platforms and paid media — while also understanding the creative, financial and practical realities of being an independent artist.

Strategy that understands the artist behind the campaign.

Based in Brisbane, Australia. Working with artists globally.

(AEST)

“Helping independent artists find listeners, build fans and grow what comes next.”

01 ——

Release Strategy

A clear, audience-first campaign plan for each release: what to launch, when to launch it, where to spend, and how each activity supports the bigger artist story.

RELEASE ROADMAPS

AUDIENCE + MARKET RESEARCH

BUDGET + TIMELINE PLANNING

02 ——

Streaming Growth

Meta advertising, Spotify and DSP campaigns that connect your release with relevant listeners. I build smart-link funnels, test audiences and creative, and use post-release campaign analysis to inform what comes next.

SPOTIFY + DSP CAMPAIGNS

SMART-LINK FUNNELS

AUDIENCE TESTING + REFINEMENT

03 ——

Pre-Save + Fan Database

Pre-save campaigns that do more than collect a click. I help turn release anticipation into pre-saves, direct fan data and an email audience you can continue speaking to after release day.

PRE-SAVE CAMPAIGNS

EMAIL CAPTURE

FAN RETARGETING STRATEGY

04 ——

TikTok + Social Activation

Native social strategy built around the track, artist identity and the formats audiences are already responding to. This can include creator outreach, content direction and paid social testing.

TIKTOK CREATOR SEEDING

CREATOR OUTREACH + NEGOTIATION

CONTENT + CREATIVE DIRECTION

PAID SOCIAL TESTING

05 ——

Event Promotion

Targeted campaigns that help artists, promoters and venues move from awareness to attendance. Built around the right local audience, a clear ticket path and creative that makes the event feel essential.

TICKET SALES CAMPAIGNS

LOCAL AUDIENCE TARGETING

EVENT RETARGETING

TOUR + SHOW PROMOTION

Reporting Signals

CAMPAIGNS BUILT AROUND ARTIST GOALS

119

65

36

12

6

Release Campaigns

Pre-save Strategy

Event Promotion

TikTok Ads

I’m available for new projects

Have a project?

Skip to main content

Music Marketing & Advertising for Independent Artists

Photographer looking at the camera
Hero Image
Hero Image
Photographer looking at the camera
Photographer looking at the camera
Hero Image

MIMO

Marketing built for artists.

DIGITAL

MIMO DIGITAL

Marketing built for artists.

MIMO Digital is an artist-led music marketing studio helping independent artists promote releases, reach real listeners and build lasting fan audiences through release strategy, digital advertising and creative campaigns.

Ven, founder of MIMO Digital, an artist-led music marketing studio, wearing sunglasses and black clothing.

ARTIST-LED ADVERTISING for MUSIC RELEASES, EVENTS and FAN GROWTH

MIMO DIGITAL sits at the intersection of marketing and independent music. Founder Ven brings more than a decade of experience across social media and digital advertising, alongside first-hand experience releasing and promoting music as Dirty Versachi.


It means MIMO approaches every campaign from both sides: understanding the data, platforms and paid media — while also understanding the creative, financial and practical realities of being an independent artist.

Strategy that understands the artist behind the campaign.

Based in Brisbane, Australia. Working with artists globally.

(AEST)

“Helping independent artists find listeners, build fans and grow what comes next.”

01 ——

Release Strategy

A clear, audience-first campaign plan for each release: what to launch, when to launch it, where to spend, and how each activity supports the bigger artist story.

RELEASE ROADMAPS

AUDIENCE + MARKET RESEARCH

BUDGET + TIMELINE PLANNING

02 ——

Streaming Growth

Meta advertising, Spotify and DSP campaigns that connect your release with relevant listeners. I build smart-link funnels, test audiences and creative, and use post-release campaign analysis to inform what comes next.

SPOTIFY + DSP CAMPAIGNS

SMART-LINK FUNNELS

AUDIENCE TESTING + REFINEMENT

03 ——

Pre-Save + Fan Database

Pre-save campaigns that do more than collect a click. I help turn release anticipation into pre-saves, direct fan data and an email audience you can continue speaking to after release day.

PRE-SAVE CAMPAIGNS

EMAIL CAPTURE

FAN RETARGETING STRATEGY

04 ——

TikTok + Social Activation

Native social strategy built around the track, artist identity and the formats audiences are already responding to. This can include creator outreach, content direction and paid social testing.

TIKTOK CREATOR SEEDING

CREATOR OUTREACH + NEGOTIATION

CONTENT + CREATIVE DIRECTION

PAID SOCIAL TESTING

05 ——

Event Promotion

Targeted campaigns that help artists, promoters and venues move from awareness to attendance. Built around the right local audience, a clear ticket path and creative that makes the event feel essential.

TICKET SALES CAMPAIGNS

LOCAL AUDIENCE TARGETING

EVENT RETARGETING

TOUR + SHOW PROMOTION

Reporting Signals

CAMPAIGNS BUILT AROUND ARTIST GOALS

119

65

36

12

6

Release Campaigns

Pre-save Strategy

Event Promotion

TikTok Ads

I’m available for new projects

Have a project?

Skip to main content

Music Marketing & Advertising for Independent Artists

Photographer looking at the camera
Hero Image
Hero Image
Photographer looking at the camera
Photographer looking at the camera
Hero Image

MIMO

Marketing built for artists.

DIGITAL

MIMO DIGITAL

Marketing built for artists.

MIMO Digital is an artist-led music marketing studio helping independent artists promote releases, reach real listeners and build lasting fan audiences through release strategy, digital advertising and creative campaigns.

Ven, founder of MIMO Digital, an artist-led music marketing studio, wearing sunglasses and black clothing.

ARTIST-LED ADVERTISING for MUSIC RELEASES, EVENTS and FAN GROWTH

MIMO DIGITAL sits at the intersection of marketing and independent music. Founder Ven brings more than a decade of experience across social media and digital advertising, alongside first-hand experience releasing and promoting music as Dirty Versachi.


It means MIMO approaches every campaign from both sides: understanding the data, platforms and paid media — while also understanding the creative, financial and practical realities of being an independent artist.

Strategy that understands the artist behind the campaign.

Based in Brisbane, Australia. Working with artists globally.

(AEST)

“Helping independent artists find listeners, build fans and grow what comes next.”

01 ——

Release Strategy

A clear, audience-first campaign plan for each release: what to launch, when to launch it, where to spend, and how each activity supports the bigger artist story.

RELEASE ROADMAPS

AUDIENCE + MARKET RESEARCH

BUDGET + TIMELINE PLANNING

02 ——

Streaming Growth

Meta advertising, Spotify and DSP campaigns that connect your release with relevant listeners. I build smart-link funnels, test audiences and creative, and use post-release campaign analysis to inform what comes next.

SPOTIFY + DSP CAMPAIGNS

SMART-LINK FUNNELS

AUDIENCE TESTING + REFINEMENT

03 ——

Pre-Save + Fan Database

Pre-save campaigns that do more than collect a click. I help turn release anticipation into pre-saves, direct fan data and an email audience you can continue speaking to after release day.

PRE-SAVE CAMPAIGNS

EMAIL CAPTURE

FAN RETARGETING STRATEGY

04 ——

TikTok + Social Activation

Native social strategy built around the track, artist identity and the formats audiences are already responding to. This can include creator outreach, content direction and paid social testing.

TIKTOK CREATOR SEEDING

CREATOR OUTREACH + NEGOTIATION

CONTENT + CREATIVE DIRECTION

PAID SOCIAL TESTING

05 ——

Event Promotion

Targeted campaigns that help artists, promoters and venues move from awareness to attendance. Built around the right local audience, a clear ticket path and creative that makes the event feel essential.

TICKET SALES CAMPAIGNS

LOCAL AUDIENCE TARGETING

EVENT RETARGETING

TOUR + SHOW PROMOTION

Reporting Signals

CAMPAIGNS BUILT AROUND ARTIST GOALS

119

65

36

12

6

Release Campaigns

Pre-save Strategy

Event Promotion

TikTok Ads

I’m available for new projects

Have a project?